hgtv, the popular home decor and remodeling channel, holds an annual contest for a new house. to enter the…

hgtv, the popular home decor and remodeling channel, holds an annual contest for a new house. to enter the contest, viewers must go to the networks website, where they are encouraged to subscribe to e - newsletters produced by hgtv and its major sponsors. hgtv is successfully utilizing: personalization. global reach. integrated marketing. right - time marketing. question 7 0.5 pts callowaygolf.com is a popular website for consumers who enjoy golf and are seeking information about the products and/or those who wish to order directly from the website. callowaygolf.com notices that its ____ is relatively low with very few visitors actually purchasing from the website. however, it believes the website is effective for ____ shoppers who typically visit locally owned golf retailers to sample the clubs and make a purchase. click - through rate; traditional engagement; web - to - store conversion rate; web - to - store conversion rate; traditional

hgtv, the popular home decor and remodeling channel, holds an annual contest for a new house. to enter the contest, viewers must go to the networks website, where they are encouraged to subscribe to e - newsletters produced by hgtv and its major sponsors. hgtv is successfully utilizing: personalization. global reach. integrated marketing. right - time marketing. question 7 0.5 pts callowaygolf.com is a popular website for consumers who enjoy golf and are seeking information about the products and/or those who wish to order directly from the website. callowaygolf.com notices that its ____ is relatively low with very few visitors actually purchasing from the website. however, it believes the website is effective for ____ shoppers who typically visit locally owned golf retailers to sample the clubs and make a purchase. click - through rate; traditional engagement; web - to - store conversion rate; web - to - store conversion rate; traditional

Answer

Brief Explanations:

For the HGTV question, integrated marketing involves coordinating different marketing channels and activities. HGTV uses its website and e - newsletter subscription as part of a coordinated effort for the contest, which is integrated marketing. For the CallowayGolf.com question, the conversion rate measures the percentage of website visitors who make a purchase. Since few visitors buy directly from the site, the conversion rate is low. And the website is effective for web - to - store shoppers who visit local retailers after checking the website.

Answer:

  1. C. integrated marketing
  2. C. conversion rate; web - to - store