the higher consumers are within the hierarchy of healthcare needs, the more likely they will demand \n…

the higher consumers are within the hierarchy of healthcare needs, the more likely they will demand \n emergency care \n elective services \n primary care \n public health \n 38 multiple choice 1 point \n an approach to marketing in which promotions are customized to the needs of market segments is \n target marketing \n mass marketing \n micromarketing \n none of the above

the higher consumers are within the hierarchy of healthcare needs, the more likely they will demand \n emergency care \n elective services \n primary care \n public health \n 38 multiple choice 1 point \n an approach to marketing in which promotions are customized to the needs of market segments is \n target marketing \n mass marketing \n micromarketing \n none of the above

Answer

Brief Explanations:

  • For the first question:
    • Emergency care is often a lower - level, urgent need.
    • Primary care is basic and foundational.
    • Public health is more about population - level health.
    • Elective services (like cosmetic surgeries, some non - urgent elective procedures) are more likely to be demanded as consumers move up the hierarchy of healthcare needs (after basic survival and health maintenance needs are met).
  • For the second question:
    • Mass marketing is a "one - size - fits - all" approach, not customized.
    • Micromarketing is very specific (e.g., to an individual or a very small group).
    • Target marketing involves customizing promotions to the needs of market segments (groups of consumers with similar characteristics).

Answer:

  1. elective services
  2. target marketing