jason and his friend went to a coffee shop. they ordered two cappuccinos and received a complimentary…

jason and his friend went to a coffee shop. they ordered two cappuccinos and received a complimentary chocolate waffle and cookie along with their order. in the context of a customer benefit package (cbp), the chocolate waffle and the cookie are _____.\nintangible products\ncore offerings\nperipheral goods\nprimary goods

jason and his friend went to a coffee shop. they ordered two cappuccinos and received a complimentary chocolate waffle and cookie along with their order. in the context of a customer benefit package (cbp), the chocolate waffle and the cookie are _____.\nintangible products\ncore offerings\nperipheral goods\nprimary goods

Answer

Brief Explanations:

  • Intangible products are non - physical (e.g., services). The waffle and cookie are physical, so this is incorrect.
  • Core offerings are the main product/service (here, cappuccinos). The waffle and cookie are extras, so this is wrong.
  • Peripheral goods are supplementary items that enhance the core offering. The waffle and cookie are complimentary extras with the cappuccinos (core offering), so this fits.
  • Primary goods would be the main items (cappuccinos), not the extras.

Answer:

C. peripheral goods