jdb cars has launched a new range of premium cars in lakamba. the citizens of lakamba are extremely wealthy…

jdb cars has launched a new range of premium cars in lakamba. the citizens of lakamba are extremely wealthy and often spend much of their earnings on premium cars and houses. in this scenario, the company is most likely using a(n) ____. a. focus strategy b. diversification strategy c. adaptive strategy d. divestment strategy

jdb cars has launched a new range of premium cars in lakamba. the citizens of lakamba are extremely wealthy and often spend much of their earnings on premium cars and houses. in this scenario, the company is most likely using a(n) ____. a. focus strategy b. diversification strategy c. adaptive strategy d. divestment strategy

Answer

Brief Explanations:

The company JDB Cars is targeting a specific high - end market segment (extremely wealthy citizens of Lakamba) with premium cars. A focus strategy involves concentrating on a narrow market segment. Diversification is about entering new product or market areas. An adaptive strategy is about responding to changes. A divestment strategy is about selling off parts of the business. Here, the focus on a particular wealthy customer base indicates a focus strategy.

Answer:

a. focus strategy