jessica is visiting chicago with several friends from college and wants to book reservations at one of the…

jessica is visiting chicago with several friends from college and wants to book reservations at one of the top restaurants in the city. jessica accesses the opentable application on her smartphone and reviews several restaurants that are near her location. after discussing with her friends, jessica makes a reservation at 8 p.m. at one of the restaurants for that evening. which capability of e - marketing has jessica utilized to obtain a reservation for dinner?\nright - time marketing\nglobal reach\npersonalization\nintegrated marketing\nquestion 15\n0.5 pts\nyou have just bought a bowling alley, and you see a great opportunity to increase revenues by appealing to teens. your integrated marketing plan for accomplishing your goal involves:\ndiscounts, outdoor signage, and mobile marketing.\nan engaging, teen - friendly website.\nfacebook and instagram accounts for the bowling alley.\ncoupons distributed through social media advertising.

jessica is visiting chicago with several friends from college and wants to book reservations at one of the top restaurants in the city. jessica accesses the opentable application on her smartphone and reviews several restaurants that are near her location. after discussing with her friends, jessica makes a reservation at 8 p.m. at one of the restaurants for that evening. which capability of e - marketing has jessica utilized to obtain a reservation for dinner?\nright - time marketing\nglobal reach\npersonalization\nintegrated marketing\nquestion 15\n0.5 pts\nyou have just bought a bowling alley, and you see a great opportunity to increase revenues by appealing to teens. your integrated marketing plan for accomplishing your goal involves:\ndiscounts, outdoor signage, and mobile marketing.\nan engaging, teen - friendly website.\nfacebook and instagram accounts for the bowling alley.\ncoupons distributed through social media advertising.

Answer

Brief Explanations:

For the first question, Jessica made a dinner reservation at the appropriate time using an e - marketing app, which is right - time marketing. For the second question, an integrated marketing plan would involve multiple marketing channels. Discounts, outdoor signage, and mobile marketing use different channels to reach teens.

Answer:

Question 1: right - time marketing Question 2: discounts, outdoor signage, and mobile marketing