jessica is visiting chicago with several friends from college and wants to book reservations at one of the…

jessica is visiting chicago with several friends from college and wants to book reservations at one of the top restaurants in the city. jessica accesses the opentable application on her smartphone and reviews several restaurants that are near her location. after discussing with her friends, jessica makes a reservation at 8 p.m. at one of the restaurants for that evening. which capability of e - marketing has jessica utilized to obtain a reservation for dinner? global reach right - time marketing integrated marketing personalization question 14 2.44 pts according to roger martin from our hdr video, most things businesses do are a strategy plan

jessica is visiting chicago with several friends from college and wants to book reservations at one of the top restaurants in the city. jessica accesses the opentable application on her smartphone and reviews several restaurants that are near her location. after discussing with her friends, jessica makes a reservation at 8 p.m. at one of the restaurants for that evening. which capability of e - marketing has jessica utilized to obtain a reservation for dinner? global reach right - time marketing integrated marketing personalization question 14 2.44 pts according to roger martin from our hdr video, most things businesses do are a strategy plan

Answer

Brief Explanations:

Right - time marketing is about delivering the right message or service at the right moment. Jessica needed a dinner reservation and was able to make one immediately for that evening through the app, which is an example of getting a service at the right time. Global reach refers to reaching a wide - spread international audience, integrated marketing is about coordinating different marketing channels, and personalization is about tailoring to individual preferences. None of these other concepts fit as well as right - time marketing in this context.

Answer:

right - time marketing