karolina works for an advertising agency. she has been tasked with marketing a new clients health food line…

karolina works for an advertising agency. she has been tasked with marketing a new clients health food line to include protein bars and shakes. she develops a plan to place their ads on various online cooking sites to target individuals who are dedicated to watching food preparation and cooking. karolina is engaged in _____.\n\no surveillance\n\no microtargeting\n\no social utility\n\no operant conditioning

karolina works for an advertising agency. she has been tasked with marketing a new clients health food line to include protein bars and shakes. she develops a plan to place their ads on various online cooking sites to target individuals who are dedicated to watching food preparation and cooking. karolina is engaged in _____.\n\no surveillance\n\no microtargeting\n\no social utility\n\no operant conditioning

Answer

Brief Explanations:

Micro - targeting is a marketing strategy that focuses on a specific, narrow segment of the population. Karolina is targeting individuals interested in food preparation and cooking by placing ads on online cooking sites for a health food line, which is an example of micro - targeting. Surveillance is about monitoring, social utility pertains to the benefit to society, and operant conditioning is a psychological concept related to behavior modification through rewards and punishments.

Answer:

B. microtargeting