learning guide (contd)\nobjective b\n14. what is demographic segmentation?\n15. which five demographic…

Brief Explanations:

14. Demographic segmentation divides a market into distinct groups based on variables such as age, gender, income, education, and occupation.
15. Marketers typically notice age, gender, income, education, and occupation as key demographic characteristics.
16. Geographic segmentation divides the market based on geographical units like countries, states, regions, cities, or neighborhoods.
17. Marketers use geographic segmentation to tailor products, services, and marketing campaigns to the specific needs and preferences of consumers in different geographical areas.
18. Behavioral segmentation divides consumers into groups based on their behavior patterns, such as usage rate, loyalty, benefits - sought, and occasion of purchase.
19. Common types of behavioral segmentation include usage - based (heavy, medium, light users), loyalty - based (brand - loyal, switchers), and occasion - based (holiday purchases, special event purchases).
20. Psychographic segmentation divides consumers into groups based on lifestyle, values, attitudes, interests, and personality traits.
21. A customer's personality can influence the products marketers offer them as different personalities may be attracted to different product features, brand images, and marketing messages. For example, an adventurous personality may be more likely to be interested in outdoor - adventure products.

Answer:

14. Demographic segmentation divides a market into distinct groups based on variables like age, gender, income, etc.
15. Age, gender, income, education, occupation.
16. Geographic segmentation divides the market based on geographical units.
17. To tailor products, services, and campaigns to different geographical areas.
18. Behavioral segmentation divides consumers based on behavior patterns.
19. Usage - based, loyalty - based, occasion - based.
20. Psychographic segmentation divides consumers based on lifestyle, values, etc.
21. Different personalities may be attracted to different product features, brand images, and messages.