learnkey fill - in - the - blanks instructions: while watching domain 2 lesson 2, fill in the missing words…

learnkey fill - in - the - blanks instructions: while watching domain 2 lesson 2, fill in the missing words according to the information presented by the instructor. references are found in the brackets. 1. a marketing method that uses customized newsletters to engage with customers is ____________. marketing platforms and marketing methods 2. a marketing method that uses ads on a website within a search engine is ____________ advertising. marketing platforms and marketing methods 3. the four segments of sales data are ____________, geographical, demographic, and psychographic. market reactions and sales data 4. ____________ data provides information about a customer’s age, gender, or ethnicity. market reactions and sales data 5. investors use ____________ to determine the cost of acquiring new customers. customer acquisition and retention costs 6. the formula used to determine customer acquisition costs is ____________ expenses plus sales expenses divided by the number of new customers for the period. customer acquisition and retention costs 7. it is more ____________ to keep current customers than to acquire new customers. customer acquisition and retention costs 8. customer retention rates are found by ____________ the number of new customers acquired during a period from the number of customers at the end of a period, then dividing by the number of customers from the start of the period and multiplying by 100. customer acquisition and retention costs 9. an ____________ provides an overview of the marketing plan. elements of a marketing plan 10. the four p’s of the marketing mix are product, price, place, and ____________. elements of a marketing plan

learnkey fill - in - the - blanks instructions: while watching domain 2 lesson 2, fill in the missing words according to the information presented by the instructor. references are found in the brackets. 1. a marketing method that uses customized newsletters to engage with customers is ____________. marketing platforms and marketing methods 2. a marketing method that uses ads on a website within a search engine is ____________ advertising. marketing platforms and marketing methods 3. the four segments of sales data are ____________, geographical, demographic, and psychographic. market reactions and sales data 4. ____________ data provides information about a customer’s age, gender, or ethnicity. market reactions and sales data 5. investors use ____________ to determine the cost of acquiring new customers. customer acquisition and retention costs 6. the formula used to determine customer acquisition costs is ____________ expenses plus sales expenses divided by the number of new customers for the period. customer acquisition and retention costs 7. it is more ____________ to keep current customers than to acquire new customers. customer acquisition and retention costs 8. customer retention rates are found by ____________ the number of new customers acquired during a period from the number of customers at the end of a period, then dividing by the number of customers from the start of the period and multiplying by 100. customer acquisition and retention costs 9. an ____________ provides an overview of the marketing plan. elements of a marketing plan 10. the four p’s of the marketing mix are product, price, place, and ____________. elements of a marketing plan

Answer

Brief Explanations:

  1. Email marketing often uses customized newsletters.
  2. Search - engine advertising involves ads on search - engine websites.
  3. The four segments of sales data include behavioral along with geographical, demographic, and psychographic.
  4. Demographic data gives info on age, gender, ethnicity.
  5. Customer acquisition cost metrics are used by investors for new - customer cost.
  6. Marketing expenses are part of the customer acquisition cost formula.
  7. It is more cost - effective to retain current customers.
  8. To find customer retention rates, subtract new customers from end - period customers and calculate.
  9. An executive summary gives an overview of the marketing plan.
  10. Promotion is one of the four P's of the marketing mix.

Answer:

  1. Email marketing
  2. Search - engine
  3. Behavioral
  4. Demographic
  5. Customer acquisition cost metrics
  6. Marketing
  7. Cost - effective
  8. Subtracting
  9. Executive summary
  10. Promotion