lesson 6: creating a social media campaign - part 2\nsocial media strategist\ncustomer service…

lesson 6: creating a social media campaign - part 2\nsocial media strategist\ncustomer service representative 3\ndirections: access the powerpoint on canvas and complete this worksheet while viewing the presentation. hint: download or view the pptx in order to see the entire slide!\n1. a project manager must have several standards and skills to be effective. this includes leadership techniques, customer service strategies, and personal ethics\n2. one way to build strong talent on the social media campaign team is to hire people with little or no experience to learn the career first - hand. this is known as \n3. the four steps to planning a social media campaign:\na. campaign mission\nb. campaign goals\nc. create target personas and identify the audience\nd. determine the social media the company should utilize\n4. everything in a campaign should focus on the target audience. when developing content, companies can use two strategies: and \n5. for the communication strategy, decide which groups of the company wants to communicate with, the of the communication, and the of communication.\n6. influencers: someone with the to or sway other people. companies want influencers that can, be and align with our brand image, and have to offer good conversations about your business.\n7. another strategy for a social media campaign is to offer challenges, points, leaderboards, virtual and real gifts. this is known as \n8. on social media, are super - important, as they are used by consumers to locate and retrieve information. give an example:\n9. calls to action (ctas) try to engage people to click to \n10. social media content:\na. : lists, reviews, step - by - step guides, tips, announcements\nb. images and graphics: for all postings, they should feel like they are part of the same \nc. multimedia: can include videos, videos that show features, the content to\n11. there is soooo much information online that already exists. a team member can locate the info that is to their audience. its easier than creating content, less, and can improve brand \n12. a few of the types of curated content: \n13. make sure you get to use any curated content, and prominently the original source.\n14. time management is an important factor to a social media campaign. read the list provided, and provide a few examples:

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