lindas company acquired 6,000 new customers last year. they spent $40,000 in marketing costs and $20,000 in…

lindas company acquired 6,000 new customers last year. they spent $40,000 in marketing costs and $20,000 in sales costs. what is lindas customer acquisition cost (cac)?

lindas company acquired 6,000 new customers last year. they spent $40,000 in marketing costs and $20,000 in sales costs. what is lindas customer acquisition cost (cac)?

Answer

Explanation:

Step1: Calculate total acquisition cost

Total cost = Marketing cost + Sales cost = (40000 + 20000=$60000)

Step2: Calculate customer acquisition cost (CAC)

CAC = (\frac{\text{Total cost}}{\text{Number of new customers}}) Given number of new customers (n = 6000) CAC=(\frac{60000}{6000}=$10)

Answer:

($10)