the local sandwich shop has always sold calorie - laden sandwiches and recently introduced six new…

the local sandwich shop has always sold calorie - laden sandwiches and recently introduced six new sandwiches featuring vegetables and lower - calorie meats and cheeses to appeal to health - conscious customers. what strategy is the sandwich shop pursuing?\none - to - one marketing\nrepositioning\nconcentration\ntertiary target marketing\n80/20 rule

the local sandwich shop has always sold calorie - laden sandwiches and recently introduced six new sandwiches featuring vegetables and lower - calorie meats and cheeses to appeal to health - conscious customers. what strategy is the sandwich shop pursuing?\none - to - one marketing\nrepositioning\nconcentration\ntertiary target marketing\n80/20 rule

Answer

Brief Explanations:

Repositioning involves changing the perception of a product or brand in the market. The sandwich - shop is introducing new, lower - calorie sandwiches to target health - conscious customers, which is a form of repositioning to appeal to a different customer segment. One - to - one marketing is personalized marketing to an individual. Concentration is focusing on a single market or product. Tertiary target marketing is not a common term in standard marketing. The 80/20 rule is about the Pareto principle (80% of effects come from 20% of causes).

Answer:

B. repositioning