what is the main benefit of adding a new product line?\na. it eliminates the need to improve product…
what is the main benefit of adding a new product line?\na. it eliminates the need to improve product quality.\nb. it opens up more growth than most companies can find by staying with one product line.\nc. it adds valuable depth to a company’s product mix.\nd. it ensures that all the products in the mix can share the same family brand.
Answer
Brief Explanations:
Adding a new product line can expand a company's market reach and revenue - streams, offering more growth opportunities compared to relying on a single product line. Option A is incorrect as product quality is always important regardless of the number of product lines. Option C is a secondary benefit. Option D is not the main benefit and not always the case.
Answer:
B. It opens up more growth than most companies can find by staying with one product line.