mariana lopes barata and pedro simoes coelho collected data from 324 music - streaming service users to…

mariana lopes barata and pedro simoes coelho collected data from 324 music - streaming service users to identify factors that influence users to opt for paid (premium) versions of music streaming services, like apple music. they hypothesized that hedonic motivation (the enjoyment that a consumer perceives to be associated with using a service) would be positively correlated with users intentions to adopt premium versions. the researchers asked participants to rate statements such as \using paid music streaming services is pleasant.\ they found that, indeed, hedonic motivation positively influences the intention to adopt premium streaming service versions, which suggests that which choice most logically completes the text? a it may be advantageous for music streaming companies to try to influence the extent to which potential users perceive the premium version as pleasant to use. b participants who strongly agreed with the statement \using paid music streaming services is pleasant\ were more likely to express loyalty to apple music than to other streaming services. c the statement \using paid music streaming services is pleasant\ is not a reliable measure of hedonic motivation. d users intentions to pay for premium streaming services are probably unaffected by factors other than hedonic motivation.

mariana lopes barata and pedro simoes coelho collected data from 324 music - streaming service users to identify factors that influence users to opt for paid (premium) versions of music streaming services, like apple music. they hypothesized that hedonic motivation (the enjoyment that a consumer perceives to be associated with using a service) would be positively correlated with users intentions to adopt premium versions. the researchers asked participants to rate statements such as \using paid music streaming services is pleasant.\ they found that, indeed, hedonic motivation positively influences the intention to adopt premium streaming service versions, which suggests that which choice most logically completes the text? a it may be advantageous for music streaming companies to try to influence the extent to which potential users perceive the premium version as pleasant to use. b participants who strongly agreed with the statement \using paid music streaming services is pleasant\ were more likely to express loyalty to apple music than to other streaming services. c the statement \using paid music streaming services is pleasant\ is not a reliable measure of hedonic motivation. d users intentions to pay for premium streaming services are probably unaffected by factors other than hedonic motivation.

Answer

Brief Explanations:

The text discusses how hedonic motivation is correlated with users' intentions to adopt premium music - streaming services. Option A makes sense as it relates to how potential users' perception of the pleasantness of the premium version can influence their decision to try it, which aligns with the overall theme of the text about factors influencing adoption intentions. Option B focuses on loyalty rather than adoption intentions. Option C questions the validity of a measure of hedonic motivation which is not the main point. Option D goes against the idea presented in the text that hedonic motivation affects intentions.

Answer:

A. it may be advantageous for music - streaming companies to try to influence the extent to which potential users perceive the premium version as pleasant to use.