market research reading quiz question 4 of 10: true or false: secondary data is usually more expensive than…

market research reading quiz question 4 of 10: true or false: secondary data is usually more expensive than collecting primary data. a) true b) false
Answer
Brief Explanations:
Primary data collection involves gathering data directly, such as through surveys or experiments, which can be time - consuming and costly. Secondary data is already collected and available from sources like government reports or industry databases, and is generally less expensive to access.
Answer:
b) False