market segments\ncollecting and analyzing sales data is important to the success of a company. analyzing the…

market segments\ncollecting and analyzing sales data is important to the success of a company. analyzing the data will show areas of improvement and areas of strength. most data can be split into four segments: behavioral, geographical, demographic, and psychographic. behavioral data is used to understand the buying habits of customers. geographical data shows the location of a sale to show areas of high and low sales volumes. demographic data reveals statistical information about customers, such as age and ethnicity. psychographic data reveals customer values and motivations. these four areas provide necessary insight into what action to take.\npurpose\nupon completing this project, you will better understand market segments.\nsteps for completion\n1. which market segment shares a customer’s age, gender, and ethnicity?\na. \n2. which market segment shares a customer’s location?\na. \n3. which market segment anticipates a customer’s needs?\na. \n4. which market segment shows how a customer views the world?\na. \nproject details\nproject file\nn/a\nestimated completion time\n5 minutes\nvideo reference\ndomain 2\ntopic: aspects of marketing processes\nsubtopic: market reactions and sales data\nobjectives covered\n2 marketing and sales\n2.2 analyze aspects of marketing processes\n2.2.3 analyze market reaction to sales data

market segments\ncollecting and analyzing sales data is important to the success of a company. analyzing the data will show areas of improvement and areas of strength. most data can be split into four segments: behavioral, geographical, demographic, and psychographic. behavioral data is used to understand the buying habits of customers. geographical data shows the location of a sale to show areas of high and low sales volumes. demographic data reveals statistical information about customers, such as age and ethnicity. psychographic data reveals customer values and motivations. these four areas provide necessary insight into what action to take.\npurpose\nupon completing this project, you will better understand market segments.\nsteps for completion\n1. which market segment shares a customer’s age, gender, and ethnicity?\na. \n2. which market segment shares a customer’s location?\na. \n3. which market segment anticipates a customer’s needs?\na. \n4. which market segment shows how a customer views the world?\na. \nproject details\nproject file\nn/a\nestimated completion time\n5 minutes\nvideo reference\ndomain 2\ntopic: aspects of marketing processes\nsubtopic: market reactions and sales data\nobjectives covered\n2 marketing and sales\n2.2 analyze aspects of marketing processes\n2.2.3 analyze market reaction to sales data

Answer

Brief Explanations:

The text defines four market - segments. Demographic data includes age, gender, ethnicity. Geographical data is about location. Psychographic data can anticipate needs and reveal how customers view the world based on their values and motivations.

Answer:

  1. a. Demographic
  2. a. Geographical
  3. a. Psychographic
  4. a. Psychographic