marketers applying a positioning strategy want to: identify the different product attributes desired by…

marketers applying a positioning strategy want to: identify the different product attributes desired by different market segments. emphasize a products unique advantages and differentiate it from competitors options. target only the loyal users of the product. make their product look as much like the market leader as possible.

marketers applying a positioning strategy want to: identify the different product attributes desired by different market segments. emphasize a products unique advantages and differentiate it from competitors options. target only the loyal users of the product. make their product look as much like the market leader as possible.

Answer

Brief Explanations:

Positioning strategy in marketing aims to create a distinct image in consumers' minds. Identifying product attributes (first option) is part of market - segmentation analysis. Targeting only loyal users (third option) is too narrow. Making the product like the market leader (fourth option) lacks uniqueness. The core of positioning is emphasizing unique advantages (second option) to stand out from competitors.

Answer:

emphasize a product's unique advantages and differentiate it from competitors' options.