when marketers for walt disney world in florida attract french and british families by advertising the…
when marketers for walt disney world in florida attract french and british families by advertising the resorts new affordability for europeans, what global marketing environment factor are they employing?\nmultiple choice\nlowered trade barriers\nincome distribution levels\ninternational economic cooperation\ncultural fit\ncurrency fluctuation
Answer
Brief Explanations:
Currency fluctuation affects the affordability of goods and services for international consumers. When marketers highlight new affordability for Europeans, they are likely leveraging changes in currency exchange rates (currency fluctuation). Lowered trade barriers relate to tariffs and quotas, income distribution levels to how income is spread within a population, international economic cooperation to joint economic efforts, and cultural fit to aligning with cultural values - none of which directly tie to "new affordability" based on currency - related cost changes.
Answer:
currency fluctuation