marketing mix test – the 4 ps\nname: \ndate: \npart a – multiple choice (6 points)\n1. which of the…

marketing mix test – the 4 ps\nname: \ndate: \npart a – multiple choice (6 points)\n1. which of the following is not one of the 4 ps of marketing?\na) product\nb) place\nc) profit\nd) promotion\n2. which p is about how much a customer pays for a good or service?\na) product\nb) price\nc) place\nd) promotion\n3. if a company chooses to sell their new sneakers online and in stores, which p are they focusing on?\na) product\nb) price\nc) place\nd) promotion\n4. which of these is an example of promotion?\na) a discount coupon\nb) a new flavor of soda\nc) the size of a phone screen\nd) the store where the phone is sold\n5. when a company lowers its price to attract more customers, what strategy are they using?\na) premium pricing\nb) discount pricing\nc) skimming pricing\nd) price ignoring\n6. the design, features, and quality of a backpack belong to which p?\na) product\nb) price\nc) promotion\nd) place

marketing mix test – the 4 ps\nname: \ndate: \npart a – multiple choice (6 points)\n1. which of the following is not one of the 4 ps of marketing?\na) product\nb) place\nc) profit\nd) promotion\n2. which p is about how much a customer pays for a good or service?\na) product\nb) price\nc) place\nd) promotion\n3. if a company chooses to sell their new sneakers online and in stores, which p are they focusing on?\na) product\nb) price\nc) place\nd) promotion\n4. which of these is an example of promotion?\na) a discount coupon\nb) a new flavor of soda\nc) the size of a phone screen\nd) the store where the phone is sold\n5. when a company lowers its price to attract more customers, what strategy are they using?\na) premium pricing\nb) discount pricing\nc) skimming pricing\nd) price ignoring\n6. the design, features, and quality of a backpack belong to which p?\na) product\nb) price\nc) promotion\nd) place

Answer

Brief Explanations:

  1. The 4 Ps of marketing are Product, Price, Place, and Promotion. Profit is not one of them.
  2. Price is what a customer pays for a good or service.
  3. Selling in different channels (online and in - stores) is related to Place.
  4. A discount coupon is a form of Promotion to attract customers.
  5. Lowering price to attract more customers is Discount Pricing.
  6. Design, features, and quality of a product like a backpack are aspects of the Product.

Answer:

  1. c) Profit
  2. b) Price
  3. c) Place
  4. a) A discount coupon
  5. b) Discount Pricing
  6. a) Product