marketing planning establishes the: economic impact of additional sales; resource base provided by the firms…

marketing planning establishes the: economic impact of additional sales; resource base provided by the firms strategy; basis for a firms marketing strategy and tactics; daily and weekly schedules for individual employees. question 31 in the relationship era, firms focus on: short - term relationships with customers and suppliers; short - term relationships with suppliers; short - term relationships with customers; long - term relationships with customers and suppliers.

marketing planning establishes the: economic impact of additional sales; resource base provided by the firms strategy; basis for a firms marketing strategy and tactics; daily and weekly schedules for individual employees. question 31 in the relationship era, firms focus on: short - term relationships with customers and suppliers; short - term relationships with suppliers; short - term relationships with customers; long - term relationships with customers and suppliers.

Answer

Brief Explanations:

Marketing planning is the process of creating a marketing strategy and tactics for a firm. It sets the foundation for how a company will approach its market - related activities. In the relationship era, firms focus on long - term relationships with both customers and suppliers as it is crucial for sustainable business success.

Answer:

For the first question: basis for a firm's marketing strategy and tactics For the second question: long - term relationships with customers and suppliers