which marketing research report will be most helpful to the client?\nmultiple choice\nfrank included with…
which marketing research report will be most helpful to the client?\nmultiple choice\nfrank included with his report visual data including figures and tables.\ndevins report was very detailed on the process of the research study and left the results open to interpretation.\ntabitha included a disclaimer with her report that excused the research firm from being held liable for inaccurate results.\nellen included a summary of her findings and action steps to be taken by the marketing team.\nmohammed included lots of detail in his description of participants.
Answer
Brief Explanations:
A marketing research report should be actionable. Ellen's report provides a summary of findings and action steps, which directly helps the client understand what to do next. Visual data (Frank) is good but less actionable alone. Devin's open - ended results and Mohammed's participant details are not as useful for decision - making. Tabitha's disclaimer is a legal aspect and not helpful for the client's marketing actions.
Answer:
Ellen included a summary of her findings and action steps to be taken by the marketing team.