the marlboro man advertising campaign was extremely successful and ran from 1954 to 1999. why would such a…
the marlboro man advertising campaign was extremely successful and ran from 1954 to 1999. why would such a campaign not resonate as well with todays consumers? consumers are not as aware of the risks of smoking. it lacks authenticity about masculinity. western movies were more popular in the 1950s than they are today.
Answer
Brief Explanations:
Today, consumers are more health - conscious and aware of the severe health risks associated with smoking, which makes cigarette - focused advertising less appealing. Also, the cultural context has changed, and Western - themed imagery (which was part of the Marlboro Man campaign) may not have the same draw as it did in the 1950s. The idea of masculinity has also evolved. However, the main reason is the increased awareness of smoking risks.
Answer:
None of the provided options are correct. The main reason is that consumers today are more aware of the health risks of smoking.