a means of displaying or graphing in two dimensions the location of products or brands in the minds of…
a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand, is referred to as a\nmultiple choice\nproduct differentiation chart.\ngrowth - share matrix.\nresearch grid.\nmarket - product grid.\nperceptual map.
Answer
Answer:
E. perceptual map
Brief Explanations:
A perceptual map is used in marketing to graphically display how consumers perceive products or brands in a two - dimensional space, showing competitive positions and a company's own product/brand position.