merchandising reading quiz\nquestion 2 of 10: where is a pop display often set up?\n a) in the front of a…

merchandising reading quiz\nquestion 2 of 10: where is a pop display often set up?\n a) in the front of a store\n b) in the back of a store\n c) on the sidewalk

merchandising reading quiz\nquestion 2 of 10: where is a pop display often set up?\n a) in the front of a store\n b) in the back of a store\n c) on the sidewalk

Answer

Brief Explanations:

A POP (Point - of - Purchase) display is designed to attract customers as they enter or are in the store. The front of a store is a high - traffic area where customers first encounter products. Placing a POP display at the back of a store would be less effective as customers may not reach that area as frequently. Setting it up on the sidewalk may have legal and practical issues (e.g., space, weather, and it may not be within the store's effective selling area).

Answer:

a) In the front of a store