multiple choice 1 point\nwhich type of marketing segmentation is being used?\na local theater decides to…
multiple choice 1 point\nwhich type of marketing segmentation is being used?\na local theater decides to show a scary movie every friday and saturday night starting at 11:30 pm.\nbehavior characteristics\ngeographics\ndemographics\npsychographics
Answer
Brief Explanations:
The theater is targeting people based on their likely behavior of wanting to watch a scary movie late - night on weekends. Behavior characteristics segmentation divides the market according to customer behavior patterns such as usage frequency, purchase timing, and brand loyalty. Showing scary movies at a specific late - night time on weekends is related to the behavior of consumers who prefer such movie - watching experiences at that time.
Answer:
A. Behavior Characteristics