multiple choice question\naggregating prospective buyers into groups that have similar needs and will…

multiple choice question\naggregating prospective buyers into groups that have similar needs and will respond similarly to a marketing action is a process known as ___.\no diversification\no market segmentation\no strategic marketing\no swot analysis

multiple choice question\naggregating prospective buyers into groups that have similar needs and will respond similarly to a marketing action is a process known as ___.\no diversification\no market segmentation\no strategic marketing\no swot analysis

Answer

Brief Explanations:

Market segmentation divides potential buyers into groups based on similar needs and responses to marketing. Diversification is about expanding into new markets or products. Strategic marketing is a broader concept of planning and implementing marketing activities. SWOT analysis assesses strengths, weaknesses, opportunities, and threats.

Answer:

B. market segmentation