multiple choice question\nthe process of aggregating prospective buyers into groups with common needs that…

multiple choice question\nthe process of aggregating prospective buyers into groups with common needs that will respond similarly to a marketing action is called \n○ market segmentation\n○ target marketing\n○ differentiation\n○ positioning

multiple choice question\nthe process of aggregating prospective buyers into groups with common needs that will respond similarly to a marketing action is called \n○ market segmentation\n○ target marketing\n○ differentiation\n○ positioning

Answer

Brief Explanations:

Market segmentation divides a broad market into subsets of consumers with common needs and characteristics. Target marketing focuses on a specific segment. Differentiation is about making a product or service distinct. Positioning is about creating an image in the consumer's mind. The described process is market - segmentation.

Answer:

A. market segmentation