multiple choice question\ntailoring goods or services to the tastes of individual customers on a high…

multiple choice question\ntailoring goods or services to the tastes of individual customers on a high - volume scale is a segmentation strategy known as \n\ndiversification\ncannibalization\nmass customization\nproduct repositioning

multiple choice question\ntailoring goods or services to the tastes of individual customers on a high - volume scale is a segmentation strategy known as \n\ndiversification\ncannibalization\nmass customization\nproduct repositioning

Answer

Brief Explanations:

Mass customization involves tailoring goods or services to individual customer tastes while still operating on a high - volume scale. Diversification is about expanding into new product or market areas. Cannibalization is when a new product takes sales from an existing one. Product repositioning is changing the perception of a product in the market.

Answer:

C. mass customization