name name redacted pricing strategies date monday, 9.15 directions: read each example and match it with the…

name name redacted pricing strategies date monday, 9.15 directions: read each example and match it with the correct pricing strategy. a new e - commerce store selling home decor might offer steep discounts on their products for the first month of their launch to build up a customer base and encourage word - of - mouth referrals. a luxury car manufacturer might price their latest sports car model at a premium, knowing that early adopters and car enthusiasts will pay a premium for a high - performance vehicle. an airline company might offer vacation packages that bundle flights, hotels, and car rentals at a discounted price to encourage customers to book all of their travel arrangements through the airline. a bakery might price their cupcakes at $1.99 each, as research has shown that pricing just below a round number can make a product seem more affordable to customers. a project management software company might offer a basic version of their software for free, with more advanced features available for a monthly or yearly subscription fee. a local food truck might have a \pay what you can\ day where customers can pay whatever they can afford for their menu items, with a suggested minimum donation. a bakery might use cost - plus pricing to determine the price of their pastries, adding a markup to cover the cost of ingredients, labor, and overhead expenses. a boutique fitness studio might charge a higher price for their group classes that use high - tech equipment and offer personalized coaching, as customers are willing to pay more for a premium fitness experience. a concert venue might use dynamic pricing to adjust ticket prices based on demand, raising prices for popular acts and lowering prices for less popular ones. word bank skimming pricing pay - what - you - want pricing penetration pricing cost - plus pricing bundle pricing psychological pricing value - based pricing dynamic pricing freemium pricing

name name redacted pricing strategies date monday, 9.15 directions: read each example and match it with the correct pricing strategy. a new e - commerce store selling home decor might offer steep discounts on their products for the first month of their launch to build up a customer base and encourage word - of - mouth referrals. a luxury car manufacturer might price their latest sports car model at a premium, knowing that early adopters and car enthusiasts will pay a premium for a high - performance vehicle. an airline company might offer vacation packages that bundle flights, hotels, and car rentals at a discounted price to encourage customers to book all of their travel arrangements through the airline. a bakery might price their cupcakes at $1.99 each, as research has shown that pricing just below a round number can make a product seem more affordable to customers. a project management software company might offer a basic version of their software for free, with more advanced features available for a monthly or yearly subscription fee. a local food truck might have a \pay what you can\ day where customers can pay whatever they can afford for their menu items, with a suggested minimum donation. a bakery might use cost - plus pricing to determine the price of their pastries, adding a markup to cover the cost of ingredients, labor, and overhead expenses. a boutique fitness studio might charge a higher price for their group classes that use high - tech equipment and offer personalized coaching, as customers are willing to pay more for a premium fitness experience. a concert venue might use dynamic pricing to adjust ticket prices based on demand, raising prices for popular acts and lowering prices for less popular ones. word bank skimming pricing pay - what - you - want pricing penetration pricing cost - plus pricing bundle pricing psychological pricing value - based pricing dynamic pricing freemium pricing

Answer

Brief Explanations:

  1. A new e - commerce store offering steep discounts to build a customer base is penetration pricing as it aims to penetrate the market quickly.
  2. A luxury car manufacturer pricing at a premium for early adopters is skimming pricing, targeting high - value customers first.
  3. An airline bundling services at a discount is bundle pricing.
  4. A bakery pricing just below a round number is psychological pricing, leveraging customer perception.
  5. A software company offering a free basic version with paid advanced features is freemium pricing.
  6. A food truck with a "pay what you can" day is pay - what - you - want pricing.
  7. A bakery using cost - plus pricing to determine pastry prices is cost - plus pricing.
  8. A fitness studio charging more for high - tech and personalized services is value - based pricing as it is based on the value customers place on the experience.
  9. A concert venue adjusting ticket prices based on demand is dynamic pricing.

Answer:

  1. Penetration pricing
  2. Skimming pricing
  3. Bundle pricing
  4. Psychological pricing
  5. Freemium pricing
  6. Pay - what - you - want pricing
  7. Cost - plus pricing
  8. Value - based pricing
  9. Dynamic pricing