natural clothing is a company that sells clothing and gear related to all types of outdoor activities. in an…

natural clothing is a company that sells clothing and gear related to all types of outdoor activities. in an effort to stave off competition, the company has begun keeping a log of customer interests and hobbies so it can alert them to local events of relevance, as well as send them articles that pertain to their favorite activities. in addition, natural clothing has added a section to its website where customers can post pictures of themselves using the stores gear. these efforts illustrate how the firm is engaged in\nmultiple choice\nlogistics.\nrelationship marketing.\na sales orientation.\npersonal selling.\nsocietal marketing.

natural clothing is a company that sells clothing and gear related to all types of outdoor activities. in an effort to stave off competition, the company has begun keeping a log of customer interests and hobbies so it can alert them to local events of relevance, as well as send them articles that pertain to their favorite activities. in addition, natural clothing has added a section to its website where customers can post pictures of themselves using the stores gear. these efforts illustrate how the firm is engaged in\nmultiple choice\nlogistics.\nrelationship marketing.\na sales orientation.\npersonal selling.\nsocietal marketing.

Answer

Brief Explanations:

Relationship marketing focuses on building long - term, meaningful relationships with customers. Natural Clothing's actions of keeping a log of customer interests (to send relevant articles and alert about local events) and having a customer - generated content section (where customers post pictures of using the gear) are aimed at enhancing the customer - company relationship. Logistics is about the flow of goods, a sales orientation is more about pushing sales without the relationship - building aspect, personal selling is a one - on - one selling interaction, and societal marketing focuses on social and environmental impacts in addition to customer needs (which is not emphasized here).

Answer:

relationship marketing.