when a new product appeals to those segments of consumers who are willing to pay a high initial price to…

when a new product appeals to those segments of consumers who are willing to pay a high initial price to have an innovation first, marketers should use a __________ - pricing strategy. o penetration o skimming o target o cost - plus need help? review these concept resources. read about the concept multiple choice question

when a new product appeals to those segments of consumers who are willing to pay a high initial price to have an innovation first, marketers should use a __________ - pricing strategy. o penetration o skimming o target o cost - plus need help? review these concept resources. read about the concept multiple choice question

Answer

Brief Explanations:

Skimming pricing strategy involves setting a high - initial price for a new product to target consumers willing to pay more to have the innovation first. Cost - plus is about adding a markup to cost, target pricing is based on a desired profit and cost, and penetration is setting a low initial price for market share.

Answer:

skimming