how nike change the game\ndue thursday by 11:59pm points 100 submitting a text entry box attempts 0\nallowed…
how nike change the game\ndue thursday by 11:59pm points 100 submitting a text entry box attempts 0\nallowed attempts 2\nanswer the following discussions question below:\n1. what major strategic change did nike make during the pandemic?\n2. which competitors are mentioned as gaining ground against nike?\n3. do you think nikes decision to cut ties with brick - and - mortar retailers was a smart long - term move? why or why not?\neach question is worth 33 points. change your font color to green.\ntext entry\ncopy and paste or type your submission right here
Answer
Brief Explanations:
- During the pandemic, Nike accelerated its digital - first strategy, focusing more on e - commerce to adapt to lockdowns and reduced in - store traffic.
- Competitors like Adidas and some emerging sportswear brands were mentioned as gaining ground in some markets as consumers' shopping habits changed.
- Nike's decision to cut ties with brick - and - mortar retailers can be seen as a long - term smart move as it allows the company to have more control over its brand experience and data through direct - to - consumer channels. However, it also risks losing the footfall and brand exposure that physical stores can provide. It depends on how well Nike can balance its digital and physical presence in the long run.
Answer:
- Nike accelerated its digital - first strategy.
- Adidas and some emerging sportswear brands.
- It could be a smart long - term move as it gives more control over brand experience and data through D2C channels, but it also has risks related to loss of physical store benefits. It depends on future digital - physical balance.