1 norah has opened up a new sports bar in the heart of a big city. she has noticed that large segments of…

1 norah has opened up a new sports bar in the heart of a big city. she has noticed that large segments of her customer base tend to be either adult males between the ages of 18 - 34 who are avid sports fans or working professionals from the local business district looking for a place to unwind after work. norah now has to determine which of these two segments will provide her with the best opportunities. this process is known as\nmultiple choice\npositioning.\nrepositioning.\nsegmenting.\ntargeting.\nmarketing.

1 norah has opened up a new sports bar in the heart of a big city. she has noticed that large segments of her customer base tend to be either adult males between the ages of 18 - 34 who are avid sports fans or working professionals from the local business district looking for a place to unwind after work. norah now has to determine which of these two segments will provide her with the best opportunities. this process is known as\nmultiple choice\npositioning.\nrepositioning.\nsegmenting.\ntargeting.\nmarketing.

Answer

Brief Explanations:

  • Positioning is about creating a distinct image in the market.
  • Repositioning is changing an existing position.
  • Segmenting is dividing the market into groups.
  • Targeting is selecting the most promising segments (like Nora choosing between the two customer groups).
  • Marketing is a broad set of activities.

Answer:

targeting.