7 one test of whether marketing research should be done is if\nmultiple choice\nmultiple changes can be…

7 one test of whether marketing research should be done is if\nmultiple choice\nmultiple changes can be implemented simultaneously.\nthere is a budget for the research.\nthe decision to undertake it is unanimous.\ndifferent outcomes will lead to different marketing actions.\ninterpreting the data can be done using a jury of executive opinions.

7 one test of whether marketing research should be done is if\nmultiple choice\nmultiple changes can be implemented simultaneously.\nthere is a budget for the research.\nthe decision to undertake it is unanimous.\ndifferent outcomes will lead to different marketing actions.\ninterpreting the data can be done using a jury of executive opinions.

Answer

Brief Explanations:

Marketing research is conducted to inform decision - making. If different research outcomes would not lead to different marketing actions, then the research may not be worth the effort. A budget is necessary but not the sole test. Unanimous decisions or using executive opinions for data interpretation are not the key tests. And implementing multiple changes simultaneously is not relevant to the core purpose of when marketing research should be done.

Answer:

different outcomes will lead to different marketing actions.