in order to boost sales, the manufacturer of the soft drink 7up embarked on a digital campaign called \mix…

in order to boost sales, the manufacturer of the soft drink 7up embarked on a digital campaign called \mix it up a little,\ highlighting the use of 7up in baking, cooking and mixing cocktails. this is an example of\nmultiple choice\n\nremarketing.\n\nretargeting.\n\nrepositioning\n\nresegmenting\n\nmanufacturing

in order to boost sales, the manufacturer of the soft drink 7up embarked on a digital campaign called \mix it up a little,\ highlighting the use of 7up in baking, cooking and mixing cocktails. this is an example of\nmultiple choice\n\nremarketing.\n\nretargeting.\n\nrepositioning\n\nresegmenting\n\nmanufacturing

Answer

Brief Explanations:

Repositioning involves changing the perception of a product in the market. Here, 7UP is highlighting new uses (baking, cooking, cocktails) to boost sales, which is a form of repositioning. Remarketing and retargeting are more about reaching previous customers. Resegmenting is about changing market segments. Remanufacturing is about production processes.

Answer:

repositioning