positioning a product or brand effectively involves taking four steps, one of which is\nmultiple…

$positioning a product or brand effectively involves taking four steps, one of which is\nmultiple choice\ndeciding whether to keep or delete a product group or item.\ndiscovering how target customers rate competing products or brands with respect to important attributes for the class.\nidentifying market niches that were not previously discovered during the market segmentation process.\ndeciding which of your competitors would be the most effective partner in a corporate merger\ndeveloping a new marketing program that conforms to your leading competitors offering.$

positioning a product or brand effectively involves taking four steps, one of which is\nmultiple choice\ndeciding whether to keep or delete a product group or item.\ndiscovering how target customers rate competing products or brands with respect to important attributes for the class.\nidentifying market niches that were not previously discovered during the market segmentation process.\ndeciding which of your competitors would be the most effective partner in a corporate merger\ndeveloping a new marketing program that conforms to your leading competitors offering.

Answer

Answer:

B. discovering how target customers rate competing products or brands with respect to important attributes for the class

Brief Explanation:

One of the steps in product - brand positioning is understanding how target customers view competitors on key attributes. This helps in creating a unique position in the market. Other options are not directly related to the core steps of positioning.