what is the primary purpose of personification in advertising?\na.) to create a coordinated series of…

what is the primary purpose of personification in advertising?\na.) to create a coordinated series of advertisements that share a single idea and theme\nb.) to avoid using outdated tropes in modern - day ad campaigns\nc.) to make a product or service more relatable and engaging\nd.) to utilize various media channels like television, radio, print, online, and outdoor advertising

what is the primary purpose of personification in advertising?\na.) to create a coordinated series of advertisements that share a single idea and theme\nb.) to avoid using outdated tropes in modern - day ad campaigns\nc.) to make a product or service more relatable and engaging\nd.) to utilize various media channels like television, radio, print, online, and outdoor advertising

Answer

Brief Explanations:

Personification in advertising gives human traits to non - human entities (products/services). This makes them seem more likeable and easier for consumers to connect with. Option a is about a campaign theme, option b is about avoiding tropes, and option d is about media channels. Only option c aligns with the essence of personification (making relatable/engaging).

Answer:

c. To make a product or service more relatable and engaging