question 10 (2 points)\nwhen does service and repair assume a more important role?\n a) the decline stage\n…

question 10 (2 points)\nwhen does service and repair assume a more important role?\n a) the decline stage\n b) the screening stage\n c) the maturity stage\n d) the test marketing stage

question 10 (2 points)\nwhen does service and repair assume a more important role?\n a) the decline stage\n b) the screening stage\n c) the maturity stage\n d) the test marketing stage

Answer

Brief Explanations:

In the maturity stage of a product or service life - cycle, competition is high and customer loyalty needs to be maintained. Service and repair can differentiate a company from its competitors and retain customers, making them more important. In the decline stage, resources may be pulled back, in the screening stage it's about initial evaluation, and in test - marketing it's about gauging market response.

Answer:

C. The maturity stage