question 13\n0.5 pts\na positioning map:\nis used primarily by companies utilizing undifferentiated…

question 13\n0.5 pts\na positioning map:\nis used primarily by companies utilizing undifferentiated marketing strategies.\noutlines how to introduce a new product to the marketplace.\ncan be used only for already successful products in the market.\nshows how consumers view a product relative to competitive products.

question 13\n0.5 pts\na positioning map:\nis used primarily by companies utilizing undifferentiated marketing strategies.\noutlines how to introduce a new product to the marketplace.\ncan be used only for already successful products in the market.\nshows how consumers view a product relative to competitive products.

Answer

Brief Explanations:

A positioning map is a visual tool. It plots products or brands on a graph. The axes represent key product attributes or consumer perceptions. Its main purpose is to show where a product stands in consumers' minds relative to competitors. It's not limited to undifferentiated marketing (which targets a broad market without segmentation). It can be used for new products (to plan positioning) and not just successful ones.

Answer:

shows how consumers view a product relative to competitive products.