question 14 global marketers use social media not only for understanding customers but also to build their…

question 14 global marketers use social media not only for understanding customers but also to build their brands as they expand internationally. a true b false question 15 franchising is a form of exporting. a true b false

question 14 global marketers use social media not only for understanding customers but also to build their brands as they expand internationally. a true b false question 15 franchising is a form of exporting. a true b false

Answer

Brief Explanations:

For Question 14, social media is a valuable tool for global marketers to understand customers and build brands during international expansion. For Question 15, franchising is a different business - expansion model from exporting as it involves licensing the right to use a business model and brand, not just sending goods abroad.

Answer:

Question 14: A. True Question 15: B. False