question 14\nmark this question\na car company selected 100 influential younger consumers in four specific…

question 14\nmark this question\na car company selected 100 influential younger consumers in four specific marketing locations and paid them to use a newly developed car for 6 months. each consumer documented where they went and what they did, using social media to share their experiences.\nwhat marketing technique did the car company use?\nmarket segmentation\nbuzz marketing\nbrand positioning\nviral marketing

question 14\nmark this question\na car company selected 100 influential younger consumers in four specific marketing locations and paid them to use a newly developed car for 6 months. each consumer documented where they went and what they did, using social media to share their experiences.\nwhat marketing technique did the car company use?\nmarket segmentation\nbuzz marketing\nbrand positioning\nviral marketing

Answer

Brief Explanations:

Buzz marketing involves creating "buzz" or word - of - mouth through influencers. Here, the car company paid 100 influential younger consumers to use the car and share their experiences on social media, which is a classic example of buzz marketing. Market segmentation is about dividing a market into distinct groups. Brand positioning is about establishing a brand's image in the market. Viral marketing relies on self - replicating spread like a virus, often without direct payment to participants.

Answer:

B. Buzz marketing