question 16 2 pts age is a commonly used method of segmentation. age alone, however, may be dangerous…

question 16 2 pts age is a commonly used method of segmentation. age alone, however, may be dangerous because_______. this approach presumes irregularity of consumer needs and wants by age grouping customers into one group is an approach that fails to consider the vast differences in other important variables this approach ignores chronological age older consumers exhibit very few differences from person to person on things such as income, mobility, and work status chronological age and psychological age are the same
Answer
Brief Explanations:
Segmenting customers just by age ignores other important factors like income, lifestyle, etc. that can greatly influence consumer behavior. Grouping solely based on age fails to account for the wide - ranging differences in other variables among consumers.
Answer:
grouping customers into one group is an approach that fails to consider the vast differences in other important variables