question 16 0.5 pts think about the things kelloggs did to market frosted flakes in europe... which…

question 16 0.5 pts think about the things kelloggs did to market frosted flakes in europe... which marketing mix strategy did they use? straight extension promotion adaptation dual adaptation product adaptation product innovation

question 16 0.5 pts think about the things kelloggs did to market frosted flakes in europe... which marketing mix strategy did they use? straight extension promotion adaptation dual adaptation product adaptation product innovation

Answer

Brief Explanations:

Straight extension means marketing a product in a foreign market without any changes. Promotion adaptation focuses on changing promotional strategies. Dual - adaptation involves changes in both product and promotion. Product adaptation is about modifying the product for a new market. Product innovation is creating a new product. Kellogg's likely used promotion adaptation when marketing Frosted Flakes in Europe, adjusting how they promoted the product to suit European consumers while keeping the core product similar.

Answer:

promotion adaptation