question 17\n2 pts\nconcentrated target marketing is often used by________.\nmultinational companies to…

question 17\n2 pts\nconcentrated target marketing is often used by________.\nmultinational companies to enter a new market\nlarge companies to dominate a market\nstart - up firms to enter a market as a focus player\nsoftware consulting firms that use internet marketing\nlarge e - commerce businesses to attract new customers

question 17\n2 pts\nconcentrated target marketing is often used by________.\nmultinational companies to enter a new market\nlarge companies to dominate a market\nstart - up firms to enter a market as a focus player\nsoftware consulting firms that use internet marketing\nlarge e - commerce businesses to attract new customers

Answer

Brief Explanations:

Concentrated target marketing focuses on a specific niche market. Start - up firms often use it as they may not have the resources to target broad markets and instead aim to be a focus player in a particular segment. Multinational and large companies usually have more resources for broader strategies. Software consulting firms using internet marketing and large e - commerce businesses may use different marketing approaches.

Answer:

C. start - up firms to enter a market as a focus player