question 17 0.5 pts jordan owns a local specialty foods store that sells a variety of gourmet products…

question 17 0.5 pts jordan owns a local specialty foods store that sells a variety of gourmet products. jordan realized that not every product appeals to every customer, so he began expanding into different groups. for example, he added gluten - free snacks and protein bars for health - conscious shoppers, artisan cheeses for food enthusiasts, and kid - friendly lunch items for busy parents. by identifying these distinct customer groups, jordan has engaged in _______. market focus. buyer behavioral analysis. customer analytics. market segmentation.

question 17 0.5 pts jordan owns a local specialty foods store that sells a variety of gourmet products. jordan realized that not every product appeals to every customer, so he began expanding into different groups. for example, he added gluten - free snacks and protein bars for health - conscious shoppers, artisan cheeses for food enthusiasts, and kid - friendly lunch items for busy parents. by identifying these distinct customer groups, jordan has engaged in _______. market focus. buyer behavioral analysis. customer analytics. market segmentation.

Answer

Brief Explanations:

Market segmentation involves dividing a broad market into subsets of consumers with common needs. Jordan identified distinct customer groups (health - conscious shoppers, food enthusiasts, busy parents) and tailored products to each group, which is the essence of market segmentation. Market focus is too vague. Buyer behavioral analysis focuses on why buyers act a certain way. Customer analytics is about using data on customers, which isn't the main focus here.

Answer:

market segmentation