question 18 0.5 pts at one of several coca - cola bottling plants in mexico where the imported and…

question 18 0.5 pts at one of several coca - cola bottling plants in mexico where the imported and \official\ syrup from the usa is used, if they use glass from mexico, and purified water from mexico, and translate packaging from the usa to spanish, and use pure cane sugar instead of high - fructose corn syrup, this is considered a... straight extension product invention dual adaptation promotion adaptation product adaptation

question 18 0.5 pts at one of several coca - cola bottling plants in mexico where the imported and \official\ syrup from the usa is used, if they use glass from mexico, and purified water from mexico, and translate packaging from the usa to spanish, and use pure cane sugar instead of high - fructose corn syrup, this is considered a... straight extension product invention dual adaptation promotion adaptation product adaptation

Answer

Brief Explanations:

In this case, the company is making changes to the product (using pure cane sugar instead of high - fructose corn syrup) and adapting the packaging (translating it to Spanish) for the Mexican market. Dual adaptation involves both product and promotion/communication adaptation. Here, product - related changes (sugar type) and communication - related change (packaging translation) are made.

Answer:

C. dual adaptation