question 22 0.5 pts a technology company that makes computers for professional use is trying to segment its…

question 22 0.5 pts a technology company that makes computers for professional use is trying to segment its customers. the company asked some professional computer users to evaluate the importance of various computer attributes that influence their purchase decisions and then used this data to segment the consumers based on similar response patterns. this is an example of segmentation by: brand loyalty. benefits sought. expenditure pattern. usage rates.

question 22 0.5 pts a technology company that makes computers for professional use is trying to segment its customers. the company asked some professional computer users to evaluate the importance of various computer attributes that influence their purchase decisions and then used this data to segment the consumers based on similar response patterns. this is an example of segmentation by: brand loyalty. benefits sought. expenditure pattern. usage rates.

Answer

Brief Explanations:

Benefits - sought segmentation involves dividing consumers based on the attributes or benefits they value in a product. Here, the company uses data on how users evaluate computer - attribute importance (benefits they seek) to segment. Brand loyalty focuses on brand - preference patterns. Expenditure pattern is about spending amounts. Usage rates are about how often a product is used.

Answer:

benefits sought.