question 4 for which of the following reasons do businesses utilize a media mix to promote products and…

question 4 for which of the following reasons do businesses utilize a media mix to promote products and services? to reduce marketing costs to create brand consistency to achieve marketing objectives to create customer loyalty

question 4 for which of the following reasons do businesses utilize a media mix to promote products and services? to reduce marketing costs to create brand consistency to achieve marketing objectives to create customer loyalty

Answer

Brief Explanations:

A media - mix is a combination of different media channels used in marketing. Its main purpose is to achieve marketing objectives like increasing sales, brand awareness etc. Reducing costs, creating brand consistency and customer loyalty can be part of marketing objectives but the overarching reason for using a media - mix is to achieve marketing goals.

Answer:

To achieve marketing objectives