question 7\npepsi utilizes a marketing strategy that emphasizes different groups and demographics having…

question 7\npepsi utilizes a marketing strategy that emphasizes different groups and demographics having different preferences and needs. for example, they target a younger segment with wild cherry pepsi product, while they target their more health - conscious segment with their diet pepsi product. what is this process of dividing distinct groups of buyers, based on different preferences and needs called?\nsegmentation\npositioning\nmarketing strategy\ntargeting

question 7\npepsi utilizes a marketing strategy that emphasizes different groups and demographics having different preferences and needs. for example, they target a younger segment with wild cherry pepsi product, while they target their more health - conscious segment with their diet pepsi product. what is this process of dividing distinct groups of buyers, based on different preferences and needs called?\nsegmentation\npositioning\nmarketing strategy\ntargeting

Answer

Brief Explanations:

Segmentation is the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors. Pepsi's approach of targeting different products to different consumer segments based on preferences and needs is an example of market - segmentation. Positioning is about creating an image in the minds of consumers. Marketing strategy is a broader concept. Targeting is the act of choosing the segments to focus on after segmentation.

Answer:

A. Segmentation