question 4 0.5 pts\ncarlita works for dell computers in their outbound call center as an inside sales…

question 4 0.5 pts\ncarlita works for dell computers in their outbound call center as an inside sales representative. she primarily focuses on small businesses - those with fewer than 10 employees. based on carlitas customers, what type of segmentation is dell using?\npurchase category\ncustomer - based\ndemographic\nend - use application

question 4 0.5 pts\ncarlita works for dell computers in their outbound call center as an inside sales representative. she primarily focuses on small businesses - those with fewer than 10 employees. based on carlitas customers, what type of segmentation is dell using?\npurchase category\ncustomer - based\ndemographic\nend - use application

Answer

Brief Explanations:

Dell is segmenting based on the characteristics of the customer - small businesses with fewer than 10 employees. This is customer - based segmentation which focuses on specific types of customers. Demographic segmentation usually refers to characteristics like age, gender, etc. Purchase category segmentation is about types of purchases. End - use application is about how the product will be used.

Answer:

B. Customer - based